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Flóra Borsi

Flóra Borsi is a young fine art photographer from Hungary, born in 1993. She uses exquisite photo manipulation to create surreal images that are thematically focused on identity, relationships, emotions and dreams. Her immaculate technique and subtle conceptual ideas create beautiful evocations of universal emotions, from lust and desire to despair and loss. Flóra at once captures the complex strength and fragility of the human psyche. She expertly visualises dark fantasies and atmospheric dreams, utilising the uncanny and clever metaphor, while unlocking what it means to think, feel, dream and express in the urban world. Her work often features the female body and she plays with hiding and revealing the eyes or face to leave only the feminine form, exploring questions of female representation and the relationship between body and self. Flóra has exhibited internationally with solo exhibitions in Europe and the USA and has most notably taken part in the “Continental Shift” group exhibition at Saatchi Gallery. She has also exhibited at the Louvre, France and will be showing this year at the Modern Museum Shanghai and the National Museum of Art in Hungary. Her ethereal aesthetic has won multiple art prizes and garnered critical acclaim from press including The Guardian’s Observer and BBC Culture. Her artwork was the face of Adobe Photoshop in 2014 and has launched a second one late 2019 for Adobe Photoshop again. In 2018 she became a guest artist of Hasselblad and was one of the three people in the world, who were working with Hasselblad’s unreleased camera. She got into US Forbes 30 under 30 list and in 2021 Hasselblad chose her as the first Hasselblad HEROINE of the Year.